Overview
This Million Acts of Kindness Tour is a five month tour, six weeks is a pet friendly adventure kindness tour in a camper across North America. The remaining 3 months is a virtual tour including livestreamed events, webinars, tele-classes, contest, virtual events and blog tours.
Charmaine and Toby will be participating in more than 100 community stops and events including presentations to workplaces, at conferences, in schools and at community events.
Community stops include New York, Chicago, Boulder, Denver, San Diego, Los Angeles, Las Vegas, Seattle, Toronto, Winnipeg, Edmonton, Calgary, Vancouver, to name a few.
Audience & Reach
We anticipate that our tour will reach more than 60 million people through traditional media and social media. There are 100 community stops and we'll reach more than 10,000 professionals in corporations, 25,000 students (elementary and high school) and their family through school presentations.
For brands interested in reaching pet owners and animal related organizations, we are in partnership with hundreds of pet related business and organizations through the philanthropy side of our tour Twoonie for Team Toby whereby businesses sell Team Toby's cut out pawprints for $2 and funds raised support Toby's kindness message, presentations and books in schools, as well as local shelters and rescues.
Sponsors
Past: Petland Canada, Canadian Traveller Magazine, Rotary, Fabulous at 50, Modern Press, Paw Mane N'Fin, The Evolutionary Business Council, The Original Poop Bags, Stone Circle Coaching, Ealanta Photography
Current: Candian Traveller Magazine, The Original Poop Bags, The Evolutionary Business Council, Petland Canada, Modern Press, Fabulous at 50, Ealanta Photography
Press
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"Dog is filming his own DOGumentary"- by Global News
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"Toby – complete with his own camera – will document his adventure and each of the trio’s favourite places will be receive the Toby Tested, Toby Approved award."- by Peace Arch News
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"“We’re not only going to be speaking at schools, workplaces and organizations about ... leadership, kinder workplaces and communities, and resilience, we’ll also be participating in dog-friendly activities,” said Charmaine Hammond, a professional speaker and president of Hammond International."- by Fort McMurray Today
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"Pull a quote or highlight from the article about the event or your organization"- by Breakfast TV
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"Toby's building a kinder planet one paw one person at a time. "- by CTV News
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"This was the beginning of a campaign that will see Hammond and her husband Chris Alcock trekking across the country with Toby, the choco- late-brown chesapeake bay retriever, on a mission to speak to schools and businesses across Canada about kindness and how much of a difference it can really make. "- by Lloydminster Source
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"Hammond, of Plamondon Alta., decided to take her pup on the road and uncover her own pet and family friendly experience while teaching kindness, acceptance and respect by giving presentations along the way in the PAWS Across Canada Tour. “We wanted to have a dog-friendly adventure and to feature what travelling with your dog can be about,” Hammond said. “We also want to build a kinder Canada by stopping by, saying hello and getting connected in the community.” "- by Airdrie City View
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"October is national Bully Prevention month, Team Toby stopped in Lloydminster on October 20, 2014, and is now on route across Saskatchewan and Manitoba, the second leg of this tour. Featuring spokes-pup “Toby,” the lovable Chesapeake Bay Retriever, and Toby’s ‘side-kick,’ motivational speaker and best-selling author Charmaine Hammond, Team Toby is gearing up to inspire schools, communities and individuals with messages of kindness, workplace respect and community resilience."
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"A kindness mission "- by New Cap Media