Overview
The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.
Networking, lectures, and presentations including:
“How can Legal Marketers Lead Law Firms through a Competitive Revolution”
“In-Sync With Your Clients: Leveraging Technology to Better Connect with In-House Counsel”
“Managing Your Firm’s Experience to Improve Your Marketing and Client Service”
“Get in the Game: How Gamification can Supercharge Business Development”
“The Power of Visual Storytelling: How to Create Compelling Visual Content”
“ Data Visualization for Legal Marketing and Business Development”
“Building Tools that Enable Collaboration & Circumvent Competition”
“Slaying the Analytics Dragon”
Audience & Reach
Chief Marketing Officers, Marketing Managers, Marketing Operations Managers, Legal service providers
Mix:
33% - Marketing
18% - C-Level Executives
16% - Sales & Business Development
8% - IT / Systems
25% - Other
Most frequent titles:
- Director of Marketing
- Business Development Manager
Most influential on social media:
@OneNorth
@Jaffe
@ContentPilot
@NatLawReview
@Esemmes
Reach:
507 posts on Twitter reached 1.8M people
Sponsors
Current: Thomson Reuters, Ackert Inc., Complete Graphics Incorporated, One North, Right Hat, RubyLaw, LexisNexis, Gittings Photography, Berbay Marketing & PR, ContactEase, ContentPilot, Duo, Feast Studios, FirmSeek, Great Jakes, Greenfield Belser, Greeting Card Collection, Herrmann, Manzama, Myland Marketing, The National Law Review, Qorus, Saturno, Yerkey Design, Americaneagle.com, Linder Legal Staffing, JD Supra, FirmWise, Goodman Business Development, HelloSponsor
Press
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"If there was one theme running through the sessions I attended, it was leveraging data: data quality, data mining, data analytics, data automation, differentiation through data — moving toward a data-driven law practice. Other industries already use big data to inform business decisions; data can drive intelligence to improve performance throughout an organization. As more and more data is stored and available for analysis, it’s up to the law firm to leverage it for competitive positioning and to create opportunities for real change."
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"Experience management requires the perfect marriage of marketing and information technology (and oftentimes finance, too). For too many years, these functions in a law firm have been impenetrable silos, where the different races or classes seldom mix, let alone respecting each other’s contributions."
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"Firms can no longer lean on their legal expertise and talent pool to differentiate themselves. As it was so pointedly said during the LMA Midwest keynote, other firms have good lawyers, too. "
