The parent company of the event is Exclusive Sports Marketing (ESM). ESM has been operating successfully since 1986. One of our core competencies is running events. In 2009 we brought the concept of a costume themed running event to life with our inaugural Miami Beach Halloween Half Marathon. Since that time we have added locations in Atlanta, North Carolina, and Puerto Rico. Many of the runners participate in full costume. It's hard to believe that people would run in full costume, but they do! ;)